The basis of the exhibition is the personal collection of the museum’s ideologist Vladimir Avetisyan. Its collection includes more than 700 items, especially many artifacts from the history of The Beatles and Eric Clapton, and was collected over more than 20 years.

The room consists of many locations connected by a long open corridor – a passage from the first floor to the second around a central exhibition and a makeshift stage.

All the exhibits in the museum are real, so you can find here a U2 Grammy statuette or the famous Michael Jackson jacket, Elvis Presley’s personal belongings or Bob Dylan’s harmonicas.